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Adoptiv

Cookie Policy

Every cookie and tag adoptiv.com actually loads, who sets it, what it does, how long it lasts, which categories you can refuse, and what refusing costs you.

Adoptiv Inc · Updated 2026-08-03

01What this page covers

This page lists the cookies and similar technologies that adoptiv.com and the Adoptiv application load today. It is a list of what is really there, not a list of what a cookie policy usually says.

Similar technologies means anything that stores or reads data in your browser for the same purposes: local storage, session storage, and the session replay used by our analytics and error monitoring. Those are covered here too, in their own section, because calling them something other than cookies does not make them less your business.

Cookies are grouped below into four categories: essential, analytics, support and marketing. Each table gives the cookie name, who sets it, what it is for, and how long it lasts. Where a name contains a placeholder in angle brackets, the real cookie has an account or project identifier in that position.

02Essential cookies

These keep you signed in and keep sign-in secure. They are all set by Adoptiv as first-party cookies on adoptiv.com. They carry no advertising or analytics data. You cannot turn them off and still use the product, because they are the mechanism by which the product knows who you are.

CookieSet byPurposeDuration
adoptiv_sessionAdoptivKeeps you signed in and identifies your workspace on every request. HttpOnly, SameSite Lax, Secure in production.7 days, or 30 days if you tick Remember me
adoptiv_original_sessionAdoptivHolds an Adoptiv administrator's own session while they are supporting a workspace, so it can be handed back afterward.4 hours
adoptiv_impersonatingAdoptivTells the page that a support session is active so the warning banner is shown. Readable by the page, contains only the workspace id and name.4 hours
oauth_stateAdoptivBlocks cross-site request forgery during a Google or Microsoft sign-in.10 minutes
oauth_providerAdoptivRemembers which sign-in provider you started with, so the callback is handled correctly.10 minutes
oauth_tenant, oauth_tenant_ssoAdoptivRemembers which workspace the sign-in was started from and whether it uses its own single sign-on configuration.10 minutes
oauth_code_verifier, oauth_nonceAdoptivPKCE verifier and nonce. They bind the sign-in response to the browser that started it.10 minutes
oauth_return_pathAdoptivA signed record of the page to return you to once sign-in finishes.10 minutes
sso_errorAdoptivCarries a single sign-on failure message to the login screen so you see the real reason, then clears itself.2 minutes

03Analytics cookies

These tell us which pages people read, which links they follow, and where they give up. Google Analytics 4 property G-563K6W8H86 is the primary measurement. PostHog adds product analytics and session replay.

PostHog is contacted directly at app.posthog.com from your browser, so its cookie is a third-party cookie. It is not routed through a first-party proxy on adoptiv.com. That is worth knowing for two reasons: some privacy extensions and business networks block it outright, which means our page-view numbers under-count rather than over-count, and the request itself tells PostHog the address of the browser making it.

CookieSet byPurposeDuration
_gaGoogle AnalyticsDistinguishes one browser from another so repeat visits are not counted as new people.2 years
_ga_563K6W8H86Google AnalyticsHolds session state for Adoptiv's GA4 property G-563K6W8H86.2 years
ph_<project key>_posthogPostHog (third party, app.posthog.com)Holds the pseudonymous identifier and session state used for product analytics and session replay.1 year
_lfaLeadfeederIdentifies the company behind a visit by IP, so we can follow up with a business2 years

PostHog session replay is not enabled on these marketing pages. What is captured is page views, the path you took through the site, and clicks on links and buttons.

04Support cookies

Intercom runs the messenger in the bottom corner of the site and inside the application. On these marketing pages it does not load until you accept cookies, so if you decline, or simply have not answered the banner yet, there is no messenger and no Intercom cookie. Inside the signed-in application it loads for every user, because support is part of the product you are paying for.

If you start a chat we ask for your name and email so we can reply. If you are signed in, the messenger identifies you from your Adoptiv session, so a chat starts without a form.

Calendly runs the demo booking window on the booking page. Nothing of Calendly's loads when that page opens. The page shows a placeholder and a button, and the widget loads only when you press it. This matters more than it sounds: Calendly's embed pulls in roughly eighteen other hosts of its own, among them Segment, Sprig, Braze, Stripe, reCAPTCHA, Google Analytics and Facebook. Pressing the button is how you agree to that, which is also why you can still book a demo after declining cookies. You can open the calendar directly on calendly.com instead, from a link beside the button.

CookieSet byPurposeDuration
intercom-id-<app id>IntercomAnonymous visitor identifier, so a conversation continues across pages and across later visits.9 months
intercom-session-<app id>IntercomKeeps an open messenger session so you do not lose a conversation when you navigate.1 week
intercom-device-id-<app id>IntercomIdentifies the device the messenger is running on.9 months
Calendly booking cookiesCalendlySet inside the booking calendar so a booking can be completed. Only ever set after you press "Show the calendar" on the booking page.Set by Calendly, see their cookie notice
__cf_bmCloudflare, for Intercom and CalendlyBot filtering on those vendors' own domains. Set only when one of them has loaded, so never before you accept cookies or press the calendar button.30 minutes

05Marketing cookies

These measure whether an advertisement led to a demo request. Adoptiv runs Google Ads account AW-18162896463. We do not sell any of this data and we do not run advertising inside the product.

CookieSet byPurposeDuration
_gcl_auGoogle AdsStores ad click information so a demo request can be attributed to the campaign that produced it.90 days
_gcl_aw, _gac_gb_<account>Google AdsRecords the Google Ads click identifier when you arrive on the site from an advertisement.90 days
Cookies on google.com and doubleclick.netGoogleConversion measurement and audience building for account AW-18162896463. Set only after advertising storage is allowed.Up to 2 years

06Things that are not cookies

Two things store data in your browser without using a cookie. They belong on this page.

  • adoptiv:consent:v1, in local storage. Your answer to the cookie banner. It is the record of your choice, which is why clearing it makes the banner return.
  • The PostHog identifier, in local storage alongside its cookie, under a key beginning ph_. It holds the same pseudonymous identifier as the cookie so that the two do not disagree.

The typefaces are served from adoptiv.com itself rather than from Google Fonts, so reading a page here does not tell Google that you did.

07Where these tags load, and where they do not

The Google tag checks the hostname before it does anything. It runs on adoptiv.com and www.adoptiv.com only. It does not run on staging, on development hosts, on a customer's workspace subdomain, or on any mirror of the site that someone else has put up. Nothing about your use of your own workspace is measured in Google Analytics or Google Ads.

One distinction worth stating plainly, because most sites cannot say it. Before you answer the banner, these marketing pages load nothing from anyone: no analytics, no advertising, no chat widget, no fonts from elsewhere, no booking widget. Not a request, not a cookie, not a byte of local storage. We measured it rather than assuming it. If you decline, that stays true for the rest of your visit.

08What you can refuse, and what it costs you

Plainly, category by category.

  • Essential: you cannot refuse these and sign in. They are not a tracking mechanism, they are the sign-in mechanism. If you block them in your browser, sign-in will fail.
  • Analytics: you can refuse these, and it costs you nothing. You lose no feature. We lose the picture of which pages are working.
  • Marketing: you can refuse these, and it costs you nothing. Advertisements you see elsewhere become less relevant to what you looked at here, and we lose the ability to tell which campaign produced a demo request.
  • Support: refusing means no messenger. Intercom's cookies are set when the page loads, not when you open the chat, so declining analytics does not stop them. If you do not want them, block them in your browser or use a private window, and write to [email protected] instead. You lose in-page chat and nothing else.

Where you are does not matter. Analytics, advertising and support storage start denied for everybody, everywhere, and stay denied until you choose otherwise. Several of the places we sell into do not require that. We would rather run one rule we can describe in a sentence than a rule that depends on where we think you are.

09How to change your choice later

Your answer to the banner is kept in your browser's local storage under adoptiv:consent:v1, not in a cookie, so a cookie-clearing tool alone may not reach it.

Your answer stands until you change it. There is a Cookie choices link in the footer of every page that brings the banner back, whichever way you answered the first time. Accepting loads the tools immediately, without a reload. Declining after accepting stops anything further being sent, but a script that has already run in this page cannot be un-run, so reload the page for a clean one.

  • To change your answer: use the Cookie choices link in the footer of any page.
  • To be asked again from scratch: clear site data for adoptiv.com in your browser, which removes adoptiv:consent:v1.
  • To refuse everything permanently: block third-party cookies, or block adoptiv.com cookies, in your browser settings. The site works either way.
  • To opt out of Google Analytics across every site that uses it: install Google's Analytics opt-out browser add-on.

10Changes and contact

When we add or remove a tag, this page changes on the same day and the date at the top moves. If the change adds a new category of tracking, the banner will ask you again rather than assume your earlier answer covers it.

Questions about anything on this page go to [email protected]. Adoptiv Inc, 2810 N Church St STE 88783, Wilmington, DE 19802, United States.

Adoptiv Inc, 2810 N Church St STE 88783, Wilmington, DE 19802, United States. Questions about this document go to [email protected]. Privacy requests go to [email protected].