Email Sequences
Add a Lead Once. The Sequence Does the Rest.Email sequence software that carries every lead through your follow-up, step by step.
Add a lead to a sequence and Adoptiv carries them through every email, text, wait and call task you planned, at their own pace. Each person’s place is saved, so updates and pauses never lose it, and a step is never sent to them twice by accident.
- Checked every minute
- Pause and resume anytime
- No accidental double sends
How it works
- A lead is addedBy hand, in bulk, or automatically
- The first step goesAn email, a text or a call task
- They wait their turnTheir place and due time are saved
- Next step, on schedulePicked up within a minute of coming due
Follow-Up That Keeps Going, Without Anyone Chasing It.
Every lead’s place is saved, so each step goes out when it is due, not when someone remembers.
Before an email is written, Adoptiv checks it has not already sent that step to that person.
Pause a sequence and everyone stops where they are. Set it live again and they carry on from the same step.
A lead’s place is stored, not held in memory, so a product update midway costs them nothing.
Three Steps to Follow-Up That Runs Itself.
Build the Sequence
Lay out emails, texts, waits and call tasks in the sequence builder, then publish it.
Add Your Leads
Add people one at a time, in bulk from a list, or automatically when a lead is created, moves stage or gets a tag.
Let It Run
Each lead moves at their own pace. Pause, resume or archive the sequence whenever you need to.
What Is an Email Sequence, and How Does the Software Run It?
An email sequence is a planned series of emails sent to one person over days or weeks, with set gaps between them. Email sequence software sends each one for you when it comes due, so follow-up keeps going without anyone sending it by hand.
In Adoptiv, automated email sequences go beyond email. A multi-step email sequence can mix emails with texts, waits and call tasks, and every lead holds their own place in it. Adoptiv saves which step they are on, which version they are running and when they are due back, then checks every minute for anyone whose next step has arrived.
Before any email is written, Adoptiv records that it is sending that step to that person, so retries and restarts can’t produce duplicate emails. You can pause an email sequence at any time: everyone in it stands still, then picks up from the same step when you set it live again.
Think of it as a sales email cadence with a memory. Leads come in by hand, in bulk or automatically, addresses on your suppression list are stopped, and sending windows keep messages inside your hours. It does what a drip email campaign does, one lead at a time.
Everything a Sequence Needs to Run on Its Own.
Each step goes out when it comes due, checked every minute.
A step is recorded before it is written, so it can’t go out twice by accident.
Everyone holds their place while paused and carries on from the same step.
Edits publish as a new version; people already inside stay on theirs.
For Teams with More Leads Than Time to Email Them.
Email Sequences vs Sending Follow-Ups by Hand.
| What | Manual follow-up emails | With Adoptiv |
|---|---|---|
| When the next email goes out | Manual follow-up emails: When someone remembers | With Adoptiv: When it comes due, checked every minute |
| Knowing who got what | Manual follow-up emails: Searching sent mail | With Adoptiv: Every step recorded against the lead |
| Accidental double sends | Manual follow-up emails: Easy when two reps share a lead | With Adoptiv: Blocked: each step is recorded before it is written |
| Taking a break | Manual follow-up emails: Follow-ups stop when the rep is out | With Adoptiv: Pause the sequence; everyone resumes from the same step |
| Bounced addresses | Manual follow-up emails: A list someone has to check | With Adoptiv: Checked when a lead is added and again before each send |
Email Sequences Questions, Answered.
What is email sequence software?
Software that sends a planned series of emails, and other steps, to each lead on a schedule, so follow-up happens without anyone sending each one by hand.
Can the same lead be in a sequence twice?
No. A person can only be added to the same sequence once. A second attempt is simply ignored.
What happens if I pause a sequence?
Everyone in it stops where they are. When you set it live again, they pick up from the exact step they were on.
How quickly do steps go out when they are due?
Adoptiv checks for due steps every minute, so a step is picked up within about a minute of its time.
Which mail server do sequence emails go through?
The outgoing mail server connected to your workspace. If none is set, the step is still recorded, marked as not delivered, and the sequence carries on.
What is the difference between an email sequence and a drip campaign?
They are close. A drip campaign usually sends the same emails to a whole list on a schedule. A sales email sequence moves each lead individually, and in Adoptiv it can branch on what they did and include texts and call tasks.
What happens to leads already in a sequence when I edit it?
Nothing changes for them. Publishing saves a new version, and people already partway through finish on the version they started.
Do sequence emails stop when someone replies?
They can. Add a replied question and send people who answered down a different path, or to an end step. Replies are matched for 30 days after each send.
How can I see where each lead stands?
Each lead in a sequence is active, waiting, completed, exited, blocked, suppressed, or held back as part of a control group.
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