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Adoptiv

Suppression Lists

One list per workspace of addresses nothing may go to. It is read when somebody is added to a cadence and read again inside the send itself, so an address that lands on it mid-cadence still stops the next message.

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One roll, read at the door and again at the step

not on the roll
The roll
one row per address
Reasons the column documents
manualbouncedrepliedcomplained
Manual comes off the screen. Bounced arrives on its own, from a hard failure notice parsed as it comes back, which files the address and closes everyone currently on it. The other two are names the column documents for a reason somebody records.
Somebody being put on a cadence
Dana Whitlow
  • At the door
    before a run exists
    Not on the roll. A run is created.
  • At the step
    after the claim is taken
    Claim taken, roll read, nothing found. The message renders and the walk carries on.
compared exactly as stored
The same address filed with different capitalisation is a second row, and neither of the two checks would find it from the other.
Deleting a row lets that address be written to again. Runs already closed stay closed.
The screen shows the newest five hundred rows, with no search and no paging
do-not-call on a record is a separate roll the dialler reads
Nothing on the roll matches, so the person is added and the first message claims its key, renders and goes. The roll is still read again on every send after this one.
0
reasons a block can carry
0
points a block gets caught at
0
rows the screen will show at once

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

A block follows the address, not the person

The address is the unique key, so it cannot appear twice and somebody who moves to a new address is no longer covered by the old row. A reason and a source travel alongside, which is how you tell a hand-entered block from an automatic one.

02

Checked at the door, and again at the step

Adding somebody to a cadence looks up their address first and refuses quietly if it is on the roll. The send path looks a second time after taking its claim, marks that claim failed, and halts the walk with the reason recorded. Anyone holding no address at all is admitted without complaint and then stopped at the first message.

03

Two ways on, and one of them needs nobody

The screen takes an address and files it as manual. A hard failure notice coming back is parsed as it arrives, the address is filed as bounced, and everyone currently on it is closed out. So the roll grows from what the receiving servers tell you as well as from what you type.

04

It stops the cadence; it does not edit the person

The run closes marked suppressed. The record itself is left alone: no flag is set on it, no tag written, and the do-not-call marks the phone side works from are an entirely separate thing.

Where it sits

Two moments in every run.

Every run passes through the same seven. Suppression Lists is the lit ones, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

8 facts
Key
The address. One row per address across the entire workspace
Reasons the column describes
Bounced, manual, replied, complained. That list is a comment beside the column rather than anything the database enforces
Reasons written in practice
Manual from the screen, and bounced from a hard failure notice the moment one comes back
Consulted at
The moment somebody is added, and again inside the send after the claim is taken
Capitalization
Compared exactly as stored. The same address filed differently cased is a second row
The screen
Newest five hundred rows. No search field and no paging beyond them
Removing one
Delete the row and that address can be written to again. Runs already closed stay closed
Not the same as
This is email only. Do-not-call on a record is a separate roll the dialer reads

More in Automation & Flows

13 capabilities

Sequences, dispositions and outside triggers that act without being asked.

Sequence Builder

What you draw is the thing that runs, not a picture somebody then has to build. Thirteen kinds of step, and publishing never moves a lead off their own place.

Inbound Webhooks

One address per source, sitting outside the login. The same delivery is never counted twice, every exchange is filed, and a new address cuts that source off.

Branch Logic

The next step answers something the person actually did, not something your floor guessed. Opened, clicked, replied, or how the last call was dispositioned.

A/B Split Testing

Two versions of one cadence, side by side. Nobody lands on both and nobody switches halfway, because the side is decided by arithmetic on their own record.

Wait & Timing

Park a lead for minutes or days between steps. The delay you type is a floor rather than an appointment, so the sending hours can push it later, not earlier.

Call Tasks in Sequences

The phone, in the middle of a mail cadence. A rep gets a call task with their name on it, and whatever they log at hang-up decides where that lead goes next.

Goal Tracking

Stop writing to somebody who already bought. Name the deal state that means the cadence worked, and reaching it stamps the run and takes the branch behind it.

Disposition Behaviors

The do-not-call mark, the callback and the task happen because a rep picked the code, not because they remembered. Twenty-six behaviors, twenty codes shipped.

Workflow Triggers

Six things set a CRM rule off: stage change, field update, new record, reassignment, schedule, inactivity. A filter stops it waking for everything that moves.

Workflow Actions

Send the mail, assign the owner, raise the task, set the field, move the stage, call a webhook. Six actions, none a placeholder, run in the order you set.

Conditional Logic

The check between a rule firing and an action actually running. Eight comparisons, every one an AND, so a rule covering either of two things gets built twice.

SMS in Sequences

A text step on the same canvas as the mail and the call. It lands in the thread the SMS inbox reads, so the cadence and whoever answers see one conversation.

REST API

A key on a versioned path, seen exactly once, held to the same role and profile a person on your floor is, so it never reaches further than they would.

Automation & Flows

See suppression lists on your own floor.

Thirty minutes, your numbers and your data. We will set suppression lists up live and you can decide from the thing itself rather than from this page.

See pricing

14-day trial · no card · migration included