Suppression Lists
Once They’re on the List, the Emails Stop.An email suppression list that every sequence checks, before every send.
Add an address to your suppression list and no sequence emails it again. Hard bounces are added for you the moment they come back. The list is checked when someone is added to a sequence and again just before each email, so an address added midway still stops the next one.
- Checked before every send
- Hard bounces added for you
- One list per workspace
How it works
- An email bouncesOr you add an address by hand
- Added to the listMarked bounced or manual
- Checked before each sendAnd when someone joins a sequence
- On the listSequence closed as suppressedNot on the listThe next email goes out
Stop Emailing People Who Shouldn’t Hear from You.
When someone is added to a sequence, and again just before each email goes out.
A hard bounce adds the address automatically and closes it out of every sequence it is in.
Add an address while someone is partway through, and their next email doesn’t go.
The sequence stops, but the contact itself is left untouched: no flags, no tags.
How the List Protects Every Send.
Add the Addresses to Block
Type an address on the suppression screen, or let a hard bounce add it for you.
Sequences Check It
Each address is checked when someone is added to a sequence, and again before each email.
The Emails Stop There
A match closes that person’s place in the sequence as suppressed, with the reason recorded.
What Is an Email Suppression List, and Why Check It Twice?
An email suppression list is a do not email list: addresses your sequences must never write to again. In Adoptiv there is one list per workspace, and every sequence checks it.
The list is checked twice. When someone is added to a sequence, an address on the list is quietly refused. Then, just before each email, Adoptiv looks again, so an address added while someone is partway through still stops the next message. That person’s place closes as suppressed, with the reason saved.
Addresses arrive two ways. You can add one by hand, which is how you use it as an unsubscribe list. And when a hard bounce comes back, the address is added as bounced straight away and closed out of every sequence it was in, so you stop emailing bounced addresses with nobody checking.
A block follows the address, not the person: someone who moves to a new address isn’t covered by the old one, and the contact record itself is left alone. As for suppression list vs do not call list, this list is email only, and Do Not Call is a separate mark the dialer reads (compliance screening). It protects every email sequence and every automatic add.
One List That Protects Every Sequence.
One list per workspace that every sequence checks.
A hard bounce adds the address and closes it out of every sequence.
Type an address on the suppression screen to stop all sequence email to it.
Looked up when someone is added, and again just before each email.
Each entry shows whether it was added by hand or by a bounce.
Delete the entry and the address can be emailed again.
For Teams That Take “Please Stop” Seriously.
A Suppression List vs Remembering Who Said Stop.
| What | Notes and memory | With Adoptiv |
|---|---|---|
| Someone asks you to stop | Notes and memory: A note on the contact, hopefully read | With Adoptiv: Add the address; every sequence skips it |
| A hard bounce | Notes and memory: Keeps getting emails | With Adoptiv: Added automatically, and its sequences closed |
| Added midway through a sequence | Notes and memory: The next email goes anyway | With Adoptiv: Checked again just before each email |
| Phone calls | Notes and memory: Mixed up with email rules | With Adoptiv: Separate: this list is email only; Do Not Call is its own mark |
Suppression Lists Questions, Answered.
What is an email suppression list?
A list of email addresses that must not be emailed. Every sequence checks it, so an address on it gets no more sequence emails.
How do addresses get on the list?
Two ways: you add one by hand, or a hard bounce adds it automatically as soon as the failure notice comes back.
Can I use it as an unsubscribe list?
Yes. When someone asks you to stop emailing them, add their address and every sequence will skip it.
What happens to someone already in a sequence?
The next email is checked just before it sends. If the address is on the list, it isn’t sent, and that person’s place in the sequence closes as suppressed.
Does it stop phone calls too?
No. The suppression list covers email only. Do Not Call is a separate mark on the record that the dialer reads.
Is the suppression list case-sensitive?
Yes. Addresses are matched exactly as stored, so add an address the way it appears on the contact.
Can I remove an address from the suppression list?
Yes. Delete the entry and that address can be emailed again. Sequences that already closed stay closed.
Does suppressing an address change the contact record?
No. The sequence stops, but no flag or tag is set on the record.
What is a hard bounce?
A permanent delivery failure, such as an address that doesn’t exist. Adoptiv reads the failure notice as it arrives and suppresses the address straight away.
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