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Adoptiv

Lead Sources

Where business comes from is a list you keep, not a box people type into, so the same source cannot arrive spelled three ways. Ten come seeded and sealed; rename one of your own and every lead holding it follows without being touched.

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Where the pipeline came from

counted live
Ten sources · contacts against each
deals
Attributed to Cold Call
6 of 2,960
  • Alan ReyesArdent Logistics1 source
  • Ruth BelloVantage Numbers1 source
  • Tomas IversenBramble Foods1 source
  • Chloe DannerNorthbridge1 source
  • Idris MahmoodMeridian Freight1 source
  • Sofia LindqvistHalden Retail1 source
Removing this source
RenameDeactivateDelete
2,960 records point here
A lead carries one source · there is no multi-touch model splitting credit between the ad and the referral that followed it
A source with records against it cannot be deleted or deactivated. Last quarter’s reporting keeps its labels, which is the whole reason this is a table of rows rather than a free-text box on the lead form.
0
sources seeded before you add one
0
source stamped across a whole import
0
sources a spreadsheet column can invent

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

A source is a row, not a spelling

Each one is a catalog entry with a color and a position, and the lead points at it by identity. Facebook Ads, facebook ads and FB therefore cannot turn up as three answers on three records, because no record is storing the text.

02

The total is counted, not carried

Asking the catalog what came from where counts the leads against each entry at the moment you ask. Nothing is cached and nothing is stale, at the price of the count being work rather than a stored figure.

03

One source per file, chosen up front

An import stamps a single source across every row of the batch. Nothing in the spreadsheet can set it per row, and no entry is created part-way through the run.

04

Who referred them is a separate field

Referred-by is free text beside the source, so a named individual who sent you work does not turn into a new catalog entry that nobody will ever pick again.

Where it sits

One moment in every record.

Every record passes through the same seven. Lead Sources is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Capture

    how it arrives, and from where

  2. 02
    Shape

    the fields and stages it carries

  3. 03
    Find

    getting back to the right ones

  4. 04
    Work

    what happens against it day to day

  5. 05
    Advance

    moving it toward a decision

  6. 06
    Protect

    who may see it, and staying clean

  7. 07
    Report

    what the floor is judged on

The specifics.

8 facts
Seeded
Ten, website and organic search through to partner and other, each with a color
Shape
A named entry with a color and a position, referenced from the lead record
Renaming
One of yours changes everywhere at once. The ten seeded names will not move
Tally
Counted live against the catalog whenever it is read, never stored
On import
One is selected for the batch and written to every row in it
Referrals
Referred-by stays free text and deliberately outside the catalog
Retiring one
Blocked while any lead holds it, and the ten seeded ones cannot go at all
Who edits it
The workspace settings permission, or a tenant admin. The lead-sources switch only hides a menu

More in Leads & Sales CRM

12 capabilities

The system of record the phone writes to directly - nothing to sync.

Deals & Pipelines

Each stage carries its own odds, so where a deal sits is already most of a forecast. Unlimited pipelines, seven seeded, every stage change written down.

Lead Stages

Name the stages your floor actually argues about, color them and rate them hot, warm or cold. Six fixed categories keep last quarter comparable with this one.

Custom Fields

The thing your business tracks that no CRM ships with. Eleven types on leads, deals, products and vendors, no migration to schedule and nobody to wait on.

Field Groups & Layouts

Some of what you collect is not for everyone on the floor. Close a whole section once per profile instead of opening and shutting a hundred fields one by one.

Advanced Filtering

Ask the same question tomorrow and the list narrows the same way, because the server settles it. Eighteen operators, fitted to the kind of field they sit on.

Bulk Actions

Tick the rows and act on them now. A mixed selection never fails whole: the records you may not touch are skipped and counted, and the rest all go through.

Duplicate Detection

The same person landing on your list twice is what this stops. Checked on the email, then the phone, as the record is written, with no score to argue over.

Activities & Timeline

Nobody writes this up. A field change keeps both readings, before and after, beside the notes, mail and tasks, so it still means something in six months.

Touchpoints

Every exchange with this lead on one line: calls, voicemails, mail and text. A call lands on the right record by the number it reached, linked by nobody.

Tasks & Reminders

A thing owed, by a named person, by a date. At the hour you set it leaves the product to find them, rather than sitting in a list waiting to be spotted.

Roles & Permissions

The rep two desks over cannot open the book you are working, and one BPO client never sees the next. Sixteen permissions, sharing rules across branches.

Goals & Leaderboards

A number, a window, and somebody standing against it. Attainment is worked out from won deals and logged work as you open it, so nothing sits going stale.

Leads & Sales CRM

See lead sources on your own floor.

Thirty minutes, your numbers and your data. We will set lead sources up live and you can decide from the thing itself rather than from this page.

See pricing

14-day trial · no card · migration included