Branch Logic
Send the Next Step Based on What They Did.Conditional email sequences that branch on opens, clicks, replies and call outcomes.
Stop sending step four to someone who already replied. Each branch asks one question about what the lead actually did and sends them down the path that fits: opened, clicked, replied, or how the rep’s last call with them went. Every answer is recorded, so you can see why.
- Opened, clicked, replied
- Branches on call outcome
- Every answer recorded
How it works
- An email or a callOpens, clicks, replies and outcomes are tracked
- A waitTime for them to respond
- One questionOpened? Clicked? Replied? How did the call go?
- They repliedTaken off this follow-up pathNo reply yetThe next follow-up goes out
The Next Step Fits What Actually Happened.
Send people who answered down a different path, so nobody gets a nudge after they already wrote back.
Branch on the outcome a rep logs: a voicemail gets one follow-up, a real conversation gets another.
Someone who clicked your link can get a different next step from someone who never opened.
Every branch records the answer it read, so a lead on an unexpected path can be traced, not argued about.
Branching in Three Steps.
Add a Wait First
Give people time to respond. A question only knows what has happened by the time a lead reaches it.
Drop in a Question
Opened, clicked, replied or call outcome. Each answer gets its own exit on the canvas.
Wire Each Path
Connect each answer to its next step. A call outcome you didn’t name goes to a catch-all path.
Four Questions a Sequence Can Ask.
Each one reads something the lead actually did, not something anyone guessed.
Did they open the last email? Try a new subject line on people who didn’t, and move the rest along.
Did they click a link in it? A click counts as an open too, and each is counted once per email.
Did they write back within 30 days? Replies are matched on the person, through your synced inbox.
How did the rep’s call go? Answered, no answer, voicemail, busy or wrong number, each with its own path.
How Conditional Email Sequences Decide the Next Step.
Conditional email sequences send each lead down a different path depending on what they did. Instead of one fixed list of emails, the sequence asks a question, such as “did they reply?”, and picks the next step from the answer.
Adoptiv’s if/then sequence branches read real behavior. To branch on email opens and clicks, each email carries a tracking image and its links point through Adoptiv, so an open or a click is recorded once per email. A click counts as an open too. Each question looks only at the most recent email the sequence sent that person.
Email reply detection works through your synced inbox: mail from someone in the sequence counts as a reply for 30 days after the last send. So what happens when a prospect replies is up to you: a different path, or an end step.
The difference is the phone. You can branch on call outcome: a call task lands with a rep, and the outcome they log becomes the answer. That makes behavior-based follow-up something your whole team feeds, not just your inbox. Every branch records which way it went and what it read. To divide people by weight instead, use an A/B split.
Every Signal a Lead Gives, Put to Work.
Each email carries a tracking image, so an open is recorded once per email.
Links point through Adoptiv, so each click is recorded and counts as an open.
Any call outcome you didn’t name goes to one default path.
Each branch saves which way it went and what it read.
For Teams Whose Follow-Up Should Match the Conversation.
Branching Sequences vs One-Size-Fits-All Follow-Up.
| What | A fixed email sequence | With Adoptiv |
|---|---|---|
| After a reply | A fixed email sequence: The next email goes out anyway | With Adoptiv: A replied branch sends them a different way |
| After a call | A fixed email sequence: The sequence can’t see how it went | With Adoptiv: The outcome the rep logs picks the path |
| Opens and clicks | A fixed email sequence: Reported, then ignored | With Adoptiv: Used to choose the next step |
| Why a lead got an email | A fixed email sequence: Hard to say | With Adoptiv: Every branch records what it read |
Branch Logic Questions, Answered.
What are conditional email sequences?
Sequences that choose each lead’s next step from what that lead did, instead of sending everyone the same thing. Adoptiv can branch on opened, clicked, replied and the outcome of the last call.
How does reply detection work?
Mail arriving through your Gmail, Outlook or IMAP sync counts as a reply when it comes from someone in the sequence within 30 days of the last email sent to them.
Can a sequence branch on a phone call?
Yes. A call step gives a rep a task, and the outcome they log when the call ends (answered, no answer, voicemail, busy or wrong number) picks the next path.
Which email does the opened or clicked question look at?
Only the most recent email this sequence sent that person, not their wider history.
Where should a branch go in the sequence?
Usually after a wait. A branch only knows what has happened by the time a lead reaches it, so give people time to open, click or reply first.
Can I branch on more than two outcomes?
Yes, with the call outcome question: name the outcomes you want, separated by commas, and each gets its own path, plus a catch-all for the rest. Opened, clicked and replied each have yes and no.
Is a click also counted as an open?
Yes. Clicking a link means the email was opened, so both are recorded.
Can I stop a sequence when someone replies?
Yes. Wire the replied path to an end step, and anyone who wrote back stops getting the sequence.
What is the difference between branching and an A/B split?
A branch reacts to what someone did. An A/B split divides people by weights you set, whatever they did.
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