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Call Tasks in Sequences

The phone, in the middle of a mail cadence. A rep gets a call task with their name on it, and whatever outcome they log when the call ends is what decides where that person goes next.

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A phone step in the middle of a mail cadence

the row that gets written
The cadence
The pause between the call step and the question is not decoration. Nothing in the cadence waits for a person, so it is the only thing buying time for the call to be made.
The row that gets written
type callCall Dana
title
Call {{first_name}}toCall Dana
description, word for word
Ask about the {{company}} rollout and whether procurement has signed.
due datepriorityremindernot set by the step
on the way out
A task of type call against the record, credited to the assignee, with a title and a description and nothing else.
on the way back
The task identifier kept against the step is how the outcome finds its way to the right run, days later and from a different screen.
A first name is substituted into the title before the row is written. The script goes into the description exactly as typed, tokens and all, so anything you wanted filled in belongs on the title line.
0
outcomes a rep can close the call with
0
fields the step fills in for them
0
merge token the title fills in first

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

It lands on whoever already owns them

Unless the step names a person, the owner of the record gets it. Where the step names nobody and the record has no owner either, no task is raised at all, because the column will not take an empty one, and the walk carries on to whatever comes next.

02

The title is personalized; the script is not

A first name is substituted into the title before the row is written. The script goes into the description exactly as typed, tokens intact, so anything you wanted filled in belongs on the title line.

03

It does not stand there waiting for the call

Raising the task takes no time and the walk continues immediately. If what comes next should depend on how the call went, put a pause between the step and the question, long enough that somebody has actually picked up the phone.

04

What the rep logs decides where they go next

Logging an outcome completes the task, looks up which run raised it through the identifier kept on the step record, and writes that outcome back. An outcome box further along the cadence can then send them down whichever arm carries that word.

Where it sits

One moment in every run.

Every run passes through the same seven. Call Tasks in Sequences is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

7 facts
What gets created
A task of type call against the record, with a title and a description, credited to the assignee
Assignee
The person named on the step, or the record owner where the step names nobody. Neither one nor the other means no task at all
Merge fields
First name, in the title. The script body is stored word for word
Outcomes accepted
Answered, voicemail, busy, wrong number, or nobody picked up. Five, and the list is fixed
How the outcome finds its way back
The task identifier is kept on the step record when the task is raised
Not set by the step
Due date, priority and reminders. The task is raised without any of them
Not the same as
This raises work for a person. Wrap-up codes a floor closes calls with are Disposition Behaviors

More in Automation & Flows

13 capabilities

Sequences, dispositions and outside triggers that act without being asked.

Inbound Webhooks

One address per source, sitting outside the login. The same delivery is never counted twice, every exchange is filed, and a new address cuts that source off.

Email Sequences

Enroll a lead once and the cadence carries them at their own pace. Nobody loses their place when the platform updates, and nobody is sent one message twice.

A/B Split Testing

Two versions of one cadence, side by side. Nobody lands on both and nobody switches halfway, because the side is decided by arithmetic on their own record.

Wait & Timing

Park a lead for minutes or days between steps. The delay you type is a floor rather than an appointment, so the sending hours can push it later, not earlier.

Sending Windows

Nobody gets a message at ten past three in the morning. A pause coming due outside the hours you set is pushed forward before the time is ever written down.

Suppression Lists

One do-not-contact list per workspace, read on enrollment and read again inside the send, so an address added mid-cadence still stops the next message.

Auto-Enrollment

Nobody builds the list by hand. New leads enroll themselves as they are created, and the four checks that can refuse one run on every route into a cadence.

Goal Tracking

Stop writing to somebody who already bought. Name the deal state that means the cadence worked, and reaching it stamps the run and takes the branch behind it.

Workflow Triggers

Six things set a CRM rule off: stage change, field update, new record, reassignment, schedule, inactivity. A filter stops it waking for everything that moves.

Workflow Actions

Send the mail, assign the owner, raise the task, set the field, move the stage, call a webhook. Six actions, none a placeholder, run in the order you set.

Conditional Logic

The check between a rule firing and an action actually running. Eight comparisons, every one an AND, so a rule covering either of two things gets built twice.

SMS in Sequences

A text step on the same canvas as the mail and the call. It lands in the thread the SMS inbox reads, so the cadence and whoever answers see one conversation.

REST API

A key on a versioned path, seen exactly once, held to the same role and profile a person on your floor is, so it never reaches further than they would.

Automation & Flows

See call tasks in sequences on your own floor.

Thirty minutes, your numbers and your data. We will set call tasks in sequences up live and you can decide from the thing itself rather than from this page.

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