Open & Click Tracking
See Who Opened It. Not Who Previewed It.Email open tracking and click tracking that count real readers, not bots.
Know when a customer opens your email or clicks a link, so you can call while it’s fresh. Adoptiv leaves out what doesn’t count: you opening your own message, crawlers and preview tools, and the same person looking twice in five minutes. What’s left is a figure you can act on.
- Opens and clicks
- Your own opens ignored
- Scheduled sends tracked
How it works
- You send an emailFrom the Adoptiv inbox, now or later
- The customer opens itRepeat looks within five minutes count once
- Bots and your own opensLeft out of the countA real open or clickRecorded on the email
- You follow upWhile their interest is fresh
Numbers You Can Actually Act On.
Opening your sent mail in Adoptiv never shows up as the customer reading it.
Crawlers and preview tools that identify themselves are left out of the count.
The first open and first click keep their time for good, so you know when interest started.
Each tracked link carries a signature, and links that fail the check are refused.
Tracked Email in Three Steps.
Write and Send as Usual
From the Adoptiv inbox, now or scheduled for later. Tracking is added as it goes out.
See Real Opens and Clicks
Your own opens, bots and quick repeat looks are left out, so each number means a person.
Follow Up While It’s Fresh
Call or reply when they open, with the record and the history in front of you.
Email Open Tracking, Without the False Opens.
Email open tracking tells you when someone opens an email you sent, using a tiny invisible image, a tracking pixel, that loads when the message is read. Email click tracking does the same for links: each one is rewritten to record the click, then sends the reader on to the real page.
Are email open rates accurate? Often not, because false email opens creep in: you checking your own sent mail, crawlers and preview tools, the same person looking twice. Adoptiv’s CRM email tracking leaves those out. Opens from inside Adoptiv or a signed-in browser are ignored, so are crawlers and preview tools that identify themselves, and repeat looks within five minutes count once.
Each tracked link carries its own signature, so a link nobody created is refused rather than forwarded, and mailto links and in-page anchors keep their real destination. The first open and first click keep their time for good. Individual events are kept for 180 days, and the totals stay.
Email tracking for sales works best when it starts a conversation. Tracking is added as each message leaves, so mail held with send later is tracked too. Sequences keep their own opens and clicks for branching; see email sequences.
Open and Click Tracking, with the Noise Taken Out.
An invisible image records when a customer opens your email.
Links record the click, then send the reader to the real page.
Opens from inside Adoptiv or a signed-in browser never count.
Crawlers and preview tools that identify themselves are left out.
The same reader within five minutes counts as one open.
A link that fails its signature check is refused, not forwarded.
Raw Open Counts vs Filtered Open Tracking.
| What | Basic open tracking | With Adoptiv |
|---|---|---|
| You reading your own sent mail | Basic open tracking: Can count as an open | With Adoptiv: Ignored |
| Crawlers and preview tools | Basic open tracking: Can count as opens | With Adoptiv: Left out when they identify themselves |
| One person opening twice in a minute | Basic open tracking: Two opens | With Adoptiv: One open |
| Tracked links | Basic open tracking: Any link that looks right is followed | With Adoptiv: Signed, and refused if the signature fails |
An open is only recorded when the reader’s mail app loads images, so treat opens as a signal, not proof.
Open & Click Tracking Questions, Answered.
How does email open tracking work?
A tiny invisible image is added to the email, and when the reader’s mail app loads it, the open is recorded. Links are rewritten so a click is recorded on the way to the real page.
Does opening my own email count as an open?
No. Opens from inside Adoptiv, or from a browser signed in to it, are ignored.
Are emails I schedule for later tracked too?
Yes. Tracking is added as the email is sent, so a message held until the morning is tracked like any other.
How long is tracking data kept?
Individual opens and clicks are kept for 180 days. The running totals stay after that.
Are email open rates accurate?
Not perfectly. An open is only recorded when the mail app loads images, and bots can trigger false ones. Adoptiv removes your own opens, self-identified bots and quick repeats, so what’s left is closer to real.
What is a tracking pixel?
A tiny invisible image in an email. When it loads, the sender learns the email was opened.
Is tracking the same in email sequences?
Sequences keep their own opens and clicks, which their branches read. Those are counted separately from the inbox tracking on this page.
Which emails are tracked?
Emails you write in the Adoptiv inbox, sent now or later. Notifications from the platform itself carry no tracking.
Still have a question? A real person replies in under 60 seconds in US business hours. Talk to our team →
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