Skip to content
Adoptiv

Email-to-Record Matching

Mail files itself against the lead, and the rule is short enough to print: the two addresses on the lead, matched exactly against every address on the message. No domain guessing, no name guessing, nothing to dispute.

See pricing

One query, two columns

matched on primary
The header, as it arrived
Invoice 4192, rate correction
Unwrapped, lowercased, deduplicated
2 addresses, one question, no ordering on the answer
Compared against the lead
Lead: Dana Whitlow
Never consulted
  • the sending domain
  • the display name
  • any resemblance between two of them
Runs on every message the Gmail, Microsoft and IMAP workers store, and on a send where no record was named. A deal is never inferred: a message carries one because somebody composed it against one
The sender line unwraps to a bare address, and that address is sitting in the lead's primary column. One question, asked once, answered by equality rather than by a score.
0
addresses on the lead it checks, and nothing else
0
question asked per message, however many people were on it
0
mailbox connections it runs behind, Gmail, Microsoft and IMAP

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

Two addresses and nothing else

A lead's main address and its secondary one. Neither the company domain nor the display name is ever consulted, so there is no score for anybody to dispute and no threshold to tune.

02

Being copied files it too

Sender, recipients, copies and blind copies are gathered, deduplicated and asked as one question. A thread a rep was merely copied on files as readily as one addressed to them.

03

A name wrapped around an address does not defeat it

The address is taken out of the name that wraps it. A bracketed value that is not address-shaped is thrown away in favor of the first thing on the line that is.

04

It reaches backward as well as forward

A worker sweeps mail already stored and claims what is unclaimed, so putting an address on a lead brings over the correspondence that was already sitting there. That pass reads the sender and recipient lines only, the deliberately narrower rule for old mail.

Where it sits

Two moments in every message.

Every message passes through the same seven. Email-to-Record Matching is the lit ones, and everything either side of it is a different page in this category.

  1. 01
    Connect

    the account it syncs with

  2. 02
    Compose

    writing it, and from what

  3. 03
    Send

    leaving now, or on a schedule

  4. 04
    Arrive

    landing, and what it lands as

  5. 05
    Attach

    pinning it to the right record

  6. 06
    Book

    the meeting that comes of it

  7. 07
    Govern

    who may use what, and see what

The specifics.

8 facts
Compared
The lead's primary and secondary address, lowercased, matched exactly
Considered
On a synced message, the sender line plus every recipient, copied and blind-copied address. On a send from the composer, the recipients only, because the sender is you
Several holders
One query with no ordering, so which of them wins when two leads carry the address is not defined
Never consulted
The sending domain, the display name, or any resemblance between two of them
Deals
Not inferred at all. A message carries a deal only when somebody composed it against one
Runs on
Every message stored by the Gmail, Microsoft and IMAP sync workers, and every send from the composer where no lead was named
The backfill pass
Sweeps stored mail for a newly added address on the sender and recipient lines, leaving mail you were merely copied on alone
Confidence
There is none to record. The match is exact or it does not happen, which is why no threshold is offered

More in Email & Calendar

11 capabilities

Webmail, four mailbox connections, tracking, calendar and meetings.

Calendar Sync

Book a slot while the customer is still on the line and the invitation is in their inbox before you say goodbye. What they change comes back when you sync.

Exchange Sync

A Microsoft mailbox brings its diary and address book with it, and whether it sits in Microsoft 365 or on a server in your building is worked out for you.

Email Templates

Templates with merge variables, organized into groups and granted per team, so the answer your best rep writes becomes the answer everybody sends.

Template Permissions

Regulated copy stays with the people allowed to send it. Filing a template into a group is what shares it, so there is no second step for anybody to forget.

Open & Click Tracking

What does not count is the useful part: a rep opening their own message, a crawler, the same person twice in five minutes. A figure a supervisor can act on.

Snooze & Send Later

Park a thread and it comes back at the hour you named, unread, so nobody walks past it. Hold a send and it leaves at the hour you named, once, never twice.

Email Signatures

Nobody retypes their sign-off. It is held once per mailbox and added on the way out, so mail from the platform arrives looking like mail from a person.

Meeting Scheduling

A meeting agreed on a call is never lost because somebody else's service was slow. The booking is saved here first, then the room and the calendar entry.

Zoom

Move the meeting an hour and the Zoom room moves with it, on the link guests already have. Delete the booking and the room goes too, with nobody chasing it.

Google Meet

The join link is made by the calendar itself, on the same save that books the meeting, so nobody hunts for it later. One Google account is the whole setup.

Microsoft Teams

Pick Teams on a booking and the join link is written into the invitation guests receive, so nobody chases it in a follow-up. A room you own travels too.

Email & Calendar

See email-to-record matching on your own floor.

Thirty minutes, your numbers and your data. We will set email-to-record matching up live and you can decide from the thing itself rather than from this page.

See pricing

14-day trial · no card · migration included