SMS in Sequences
Texts and Emails. One Sequence, One Thread.SMS sequences that put text steps beside your emails and calls.
Add a text step anywhere in a sequence, next to the emails and call tasks. Adoptiv finds the lead’s number, sends from one of your business numbers, and files the message in the same thread your SMS inbox shows, so when they reply, your rep sees the whole conversation.
- Text steps in any sequence
- Replies in one thread
- Delivery status tracked
How it works
- A text step is dueBetween the emails and the calls
- Number foundFormatted number, then mobile, then phone
- Text sentQueued, sent, then delivered or failed
- They replyInto the same thread in your SMS inbox
Every Channel in One Follow-Up.
Text steps sit on the same canvas as the emails and call tasks, with the same waits and branches.
Texts land in the thread your SMS inbox shows, so a reply is part of one conversation.
Sent or not, the result is recorded and the sequence carries on.
Each text moves from queued to sent to delivered or failed as the carrier reports back.
Add a Text Step in Three Steps.
Drop in a Text Step
Add it from the multichannel shelf in the sequence builder, anywhere in the sequence.
Write the Message
Type the text once. It is sent as written to everyone who reaches the step.
Publish and Watch Replies
Texts go out as leads reach the step, and replies show up in the SMS inbox thread.
How SMS Sequences Work in Adoptiv.
SMS sequences are automated text messages for sales, sent as steps in a follow-up sequence. In Adoptiv, a text step sits on the same canvas as your emails and call tasks, so one text and email sequence covers every channel.
To send a text from a sequence, Adoptiv picks the lead’s number from their formatted phone field, then mobile, then phone, and sends from one of your workspace’s business numbers. The message goes into the same conversation the SMS inbox reads, so the sequence and the rep who picks up the reply see one thread.
Each text is queued, then sent, then marked delivered or failed as the carrier reports back, and that SMS delivery status is saved on the message. Sent or not, the result is recorded and the sequence carries on, so a text never holds up the steps behind it. No number, or an empty message, is recorded as the reason it was skipped.
Unlike a broadcast SMS drip campaign, each text fits one person’s path: after a wait, after a voicemail on a call task, or on a branch of its own. Where do SMS replies go? Into the inbox thread, next to that lead’s calls. Texts are sent exactly as written, with no merge fields.
Texting, Built into the Follow-Up.
Queued, sent, delivered or failed, as the carrier reports.
Formatted phone, then mobile, then phone: the first one filled in is used.
The result is recorded and the next step goes ahead.
For Teams Whose Leads Answer Texts.
Sequence Texts vs a Separate Texting App.
| What | A separate texting tool | With Adoptiv |
|---|---|---|
| Planning texts | A separate texting tool: A separate tool from your emails | With Adoptiv: Text steps in the same sequence |
| Replies | A separate texting tool: In another app | With Adoptiv: In the SMS inbox thread, beside calls |
| Delivery | A separate texting tool: Checked in another dashboard | With Adoptiv: Status saved on each message |
| After a missed call | A separate texting tool: Someone remembers to text | With Adoptiv: A branch sends the text for them |
SMS in Sequences Questions, Answered.
What are SMS sequences?
Automated text messages sent as steps in a follow-up sequence, alongside emails and calls, on the schedule you set.
Which number do sequence texts come from?
One of your workspace’s business numbers. The step doesn’t let you pick a specific one.
Where do replies go?
Into the same conversation in the SMS inbox, so the rep sees what the sequence sent and what the lead said back.
Can I personalize a sequence text?
No. Text steps send the message exactly as written, without merge fields, so write one that works for everyone who gets it.
What if a lead has no phone number?
The step records why it skipped them and the sequence moves on to the next step.
What is the difference between SMS sequences and an SMS drip campaign?
A drip campaign usually texts a whole list on a schedule. A sequence texts each lead as they reach the step, mixed with emails and calls, and can branch on what they did.
Can a sequence text after a missed call?
Yes. Add a call task, a wait, then a call outcome branch, and send the no answer and voicemail paths to a text step.
Do texts follow the sequence’s sending hours?
When the text comes after a wait, yes: the wait’s end is moved inside your sending hours, and the text goes out then.
Is it legal to text leads from a sequence?
US rules on consent, opt-outs and timing apply to automated texts too, so only add people who have agreed to hear from you by text. This is general information, not legal advice; check your campaigns with your own counsel.
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